GRAMMY Cam - The GRAMMYs x GoPro

Behold the GRAMMY Cam!

Video from the GRAMMYcam was incorporate into GRAMMY Live, an Internet stream that begins five hours before the evening broadcast and continues until the final award is accepted. The stream includes the GRAMMY Premiere Ceremony–an afternoon event with dozens of additional awards–as well as red-carpet and behind-the-scenes coverage. (7.5 million people tuned in to the 2015 stream.) The producers of the evening broadcast will also have the option of incorporating GRAMMYcam clips into the show aired on CBS.

Learn more via Fast Company.