Petco's Digital Innovation: Leading the Pack with Industry-First Livestream Shopping Success
Petco emerged as a pioneer in the livestream shopping space in 2021, setting industry benchmarks with innovative programs that resonate with consumers and drive significant returns. The company's foray into social commerce began with the launch of its first livestream shopping event on Facebook, The Perfect Fit. This event, combining a pet fashion show and adoption drive, reached nearly a million viewers, generated a 12% lift in online traffic, and delivered double the sales relative to its cost.
Building on this success, Petco introduced an industry-first owned livestream shopping program on Petco.com, which further positioned social commerce as a key growth driver, achieving a 2x ROI. Petco then expanded its livestream strategy to YouTube with back-to-back, category-first events featuring Queer Eye stars Jonathan Van Ness and Antoni Porowski. This high-profile collaboration further solidified Petco’s leadership in digital innovation, deepening its connection with diverse audiences and enhancing its reputation as a forward-thinking brand.
Through these strategic livestream endeavors, Petco has successfully harnessed the power of interactive shopping experiences, setting a new standard in the pet care industry.
Press Coverage:
Retail Touchpoints
Total Retail
Modern Retail
Adweek