Happy Paw-liday Shopping by Petco and Snap
Petco and its agency of record, Horizon Media, worked with Snapchat to create a shoppable AR experience. Using the randomizer tool, Petco featured five of the brand’s best-selling products in the Lens. By switching to their back camera, Snapchatters were able to tap each product and fill Santa’s bag with gifts for their pet. To make the experience even more fun and festive, Petco leveraged AR facial-recognition technology to allow consumers to use their selfie camera and pose with their furry friend in-frame.
The Lens reached over 1 million Snapchatters, driving an 11-point lift in action intent1, and an Omni-ROAS of 11x2. The use of AR as a direct-response tactic successfully drove incremental revenue for the brand during the holiday season, proving the power of the camera in driving lower-funnel results.
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